I design products,
prototype in code,
and help teams ship.
- Now
- UX Lead at Nelogica
- Education
- IADE Lisbon ↗ · UX Design Institute ↗
- Elsewhere
- LinkedIn ↗GitHub ↗
Product Designer with 10+ years turning complex products, business logic and AI-powered workflows into clear interfaces and shipped experiences.
Nelogica
Designing complex trading and investing platforms for global markets.
- Role
- UX Lead
- Period
- Aug 2026 – Present
- Scale
- 4M+ users · 150+ countries
- Leading a team of 5 UX Designers working on complex financial products used by millions of people worldwide.
- Partnering with Product and Engineering to evolve product strategy, design practices and cross-platform experiences.
Carburante
A native iOS logbook for motorcycle riders, designed and built end to end.
- Role
- Independent project
- Period
- 2026 – Present
- Stack
- SwiftUI · SwiftData · Supabase
- Status
- Live on the App Store
- Designed and built a native iOS app for motorcycle riders, making fuel tracking and maintenance management simple and intuitive.
- Developed the product end to end, from brand identity and landing page to AI-assisted visual assets. Open source on GitHub.
Related
Planton
A B2B climate tech platform for emissions inventory and corporate learning.
- Role
- Senior Product Designer
- Period
- Jan – Aug 2026
- Domain
- B2B SaaS · AI · Education
- Designed Planton Genius, translating complex business logic, emissions data and AI workflows into clear product experiences.
- Led end-to-end design across SaaS and education products, including Planton Academy, from onboarding flows to AI-powered learning experiences.
- Built the Planton UI Design System and contributed to the company's multilingual website, combining scalable design foundations with hands-on implementation.
Related
Sistema FIERGS
Seven years designing digital experiences across the industry federation system of Rio Grande do Sul.
- Role
- Web Art Director
- Period
- 2018 – 2026
- Path
- Art Director → Digital → Web Art Director
- Brands
- SESI · SENAI · IEL · CIERGS · FIERGS
- Led digital design across websites, landing pages and digital experiences for SESI, SENAI, IEL and other organizations within the FIERGS system.
- Redesigned IEL-RS navigation and user experience, delivering a complete information architecture overhaul.
- Designed and coded email campaigns end to end, combining art direction, HTML development and A/B testing.
Related
Case studies
Design systems and product architecture, from audit to working code. Decisions, trade-offs, outcomes.
- 2026Carburante: fast in, honest out5 min read →
- 2026Planton GeniusPrivate · password →
- 2026Planton Academy: Designing a Corporate Learning Platform, End to End5 min read →
- 2026From Editorial Brand to Product System: Building Planton UI12 min read →
- 2026Planton Website: From Vision to Production10 min read →
- 2026Building a Sub-500ms Personal Site in 2026: Why I Chose Static HTML Over Modern FrameworksEssay · 8 min read →
- 2025IEL-RS: Navigation and UX Restructuring6 min read →
Carburante: fast in, honest out
A motorcycle logbook, designed and built solo and live on the App Store. Fast to fill, honest in what it shows back: three decisions on friction, OCR trust and consumption maths.
Read case study →All case studies ↑
- Client
- Carburante
- Year
- 2026
- Format
- 5 min read
Planton Genius
Redesigning a B2B emissions inventory SaaS: I built the functional prototype in React that the engineering team shipped from. Private case study, shared by password.
Unlock case study →All case studies ↑
- Client
- Planton
- Year
- 2026
- Format
- Private · password
Planton Academy: Designing a Corporate Learning Platform, End to End
From business model to shipped React code: three user roles, quiz-gated certification, an AI tutor with human handoff, and a design system keeping it coherent.
Read case study →All case studies ↑
- Client
- Planton
- Year
- 2026
- Format
- 5 min read
From Editorial Brand to Product System: Building Planton UI
How an implicit brand language became an enforceable design system: tokens, primitives, and real product screens for a B2B sustainability platform.
Read case study →All case studies ↑
- Client
- Planton
- Year
- 2026
- Format
- 12 min read
Planton Website: From Vision to Production
Designing and implementing a multilingual B2B climate tech website in 18 days, from AI-first exploration to Figma prototyping to production code.
Read case study →All case studies ↑
- Client
- Planton
- Year
- 2026
- Format
- 10 min read
Building a Sub-500ms Personal Site in 2026: Why I Chose Static HTML Over Modern Frameworks
Why static HTML still wins for performance, constraints, and long-term maintainability.
Read case study →All case studies ↑
- Client
- wagnerrosa.com
- Year
- 2026
- Format
- Essay · 8 min read
IEL-RS: Navigation and UX Restructuring
Complete navigation restructuring and UX redesign for IEL-RS, within the FIERGS System.
Read case study →All case studies ↑
- Client
- Sistema FIERGS
- Year
- 2025
- Format
- 6 min read
About Wagner Rosa
Background
I was born in Porto Alegre, Brazil, and began my career in communication and marketing before moving to Lisbon, where I graduated in Advertising and Marketing at the Institute of Arts and Design of Lisbon in 2016.
My professional path started in audiovisual production and graphic design, gradually evolving into web design and digital products. This transition heavily shaped how I approach product design today: structured, system-oriented, and grounded in real implementation constraints.
To better understand the boundaries of digital interfaces, I taught myself front-end fundamentals. This structural knowledge allows me to collaborate closely with engineering teams and design solutions that are both conceptually clear and technically feasible.
Today, as UX Lead at Nelogica, I focus on scalable digital systems, AI-powered products, and complex operational workflows that require architecture and long-term thinking.
Outside of work
Outside of work, I run long distances (including a completed marathon), climb, and ride motorcycles — practices that reinforce focus, patience, and consistency. Riding also led me to create Carburante ↗, a native iOS logbook for motorcycles that I design, develop, and maintain as a personal project.
Wagner Rosa,
Product Designer.
- Status
- Open to remote Product Design opportunities.
- Time zone
- GMT-3 · Brazil, Europe and US overlap