Wagner Rosa
Senior Product Designer | UX Lead | Design Systems
Porto Alegre, Brazil (GMT-3)
contato@wagnerrosa.com · +55 51 99656-6544
wagnerrosa.com · linkedin.com/in/wagnerrosa · github.com/wagnerrosa
Open to remote roles across Brazil, Europe and US time zones (GMT-3). Available as full-time employee, contractor or EOR.
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Professional Summary
Senior Product Designer with 10+ years of experience turning complex products, business logic and AI-powered workflows into clear interfaces and shipped experiences. Currently leads a team of 5 UX Designers at Nelogica and presents directly to the CEO. Combines end-to-end UX and design systems with a background in art direction and motion, across Financial Services, B2B SaaS, AI, Education and Climate Tech. Stays hands-on: designed and built a native iOS app solo, and uses AI-assisted workflows to move from design to working code.
Core Competencies
Product Design, User Experience (UX) Design, User Interface (UI) Design, Design Systems, Design Tokens, Information Architecture, User Flows, Interaction Design, Prototyping, UX Research, Usability Testing, Accessibility (WCAG), Design-to-Code, iOS Design, Art Direction, Motion Design, Web Design, Digital Strategy, Applied Artificial Intelligence (AI), Financial Services, B2B SaaS, Team Leadership, Cross-Functional Collaboration, Stakeholder Management
Technical Skills
- UX and Product: Discovery, User Flows, Information Architecture, Prototyping, Usability Testing, Accessibility (WCAG)
- UI and Design Systems: Figma (Auto Layout, Variables, Components), Design Systems, Design Tokens, iOS Design
- Design-to-Code (AI-assisted): React, Next.js, TypeScript, Tailwind CSS, shadcn/ui, HTML5, CSS3, Swift, Git and GitHub. Implements production components alongside engineering, using AI-assisted workflows (Claude Code, Codex, Model Context Protocol)
- Visual and Motion: Art Direction, Motion Design, Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator)
- Content: Sanity CMS, next-intl (internationalization)
Professional Experience
UX Lead
Nelogica — Porto Alegre, Brazil · – Present
- Lead a team of 5 UX Designers, setting UX direction for financial and trading platforms with 4M+ users in 150+ countries.
- Present design concepts and rationale directly to the CEO, translating product strategy into prioritized UX decisions.
- Partner with Product and Engineering on scalable UX practices, handoff standards and cross-platform consistency.
Senior UX Designer / Product Designer
Planton — Porto Alegre, Brazil · –
- Led end-to-end UX and UI across B2B SaaS, AI, sustainability and education products, from discovery to developer handoff.
- Designed Planton Genius, a B2B SaaS platform for carbon emissions management, turning complex data, business logic and AI-powered workflows into clear interfaces.
- Designed and shipped Planton Academy, a B2B corporate learning platform serving enterprise clients: three user roles on a shared dataset, a 12-state onboarding flow, quiz-gated certification and an AI tutor with human handoff.
- Created the Planton UI Design System: reusable components, design tokens, documentation and WCAG guidelines shared across multiple products.
- Delivered a multilingual B2B website from visual direction to production: 9 fully localized pages in 18 days across 221 commits.
- Implemented production front-ends in React, Next.js and TypeScript with AI-assisted workflows, collaborating closely with engineering to reduce design-to-code friction.
Web Art Director / Digital Art Director / Art Director
Sistema FIERGS — Porto Alegre, Brazil · –
Progressed through Art Director (July 2018 - October 2020), Digital Art Director (October 2020 - February 2025) and Web Art Director (February 2025 - January 2026).
- Led digital design for websites, portals, landing pages and digital products for SESI, SENAI, IEL, CIERGS and FIERGS, the industry federation system of Rio Grande do Sul.
- Acted as the primary designer responsible for websites and landing pages across the system, leading interface structure, information hierarchy, user flows and digital consistency standards while maintaining art direction duties.
- Joined a newly formed team within SESI focused on Health and Education products, leading the design of websites, landing pages and portals while improving usability and clarity across touchpoints.
- Delivered a complete navigation restructuring and UX redesign for IEL-RS, published as a case study.
- Designed and coded email marketing campaigns end to end, from concept to HTML and A/B testing.
- Presented design concepts directly to regional and national directors, aligning creative direction with business strategy.
Earlier Experience
Web Designer, MStech, Porto Alegre, Brazil · 2017 - 2018
Responsive websites, landing pages and digital portals, applying HTML5, CSS3 and JavaScript alongside Adobe tools, in close collaboration with engineering.
Freelance Multidisciplinary Designer, Fundação Mais, Lisbon, Portugal · 2014 - 2017
Landing pages and CMS-based websites for early-stage and social-impact initiatives in Lisbon's startup ecosystem, marking the transition to web design.
Video Editor, Poa Produções, Porto Alegre, Brazil · 2012 - 2014
Audiovisual editing and production, on-set video capture and final delivery.
Designer Intern, Banrisul, Porto Alegre, Brazil · 2011 - 2012
Email marketing campaigns, promotional materials and digital content for institutional campaigns; first exposure to the Adobe toolset.
Selected Work
Carburante ↗
Native iOS app for motorcycle riders
- Designed and built solo in Swift: fuel logging in three steps with on-device photo reading of odometer and receipts, full-to-full consumption tracking, maintenance reminders, offline-first sync and a 25-badge achievement system.
- Created the product story end to end: brand, landing page, motion demo clips and an AI-assisted visual asset pipeline. Open source on GitHub.
Education
International Professional Diploma in UX Design (Certified UX Designer)
UX Design Institute, in partnership with ESPM · October 2024 - June 2025
Bachelor of Arts, Marketing and Advertising
IADE - Creative University (Institute of Arts and Design of Lisbon), Lisbon, Portugal · 2014 - 2016
Marketing and Communication
Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), Porto Alegre, Brazil · 2011 - 2014
Certifications
- Claude Code in Action
- UX Design — UX Design Institute
- Git and GitHub
- Ruby on Rails
- Film Editing
Languages
- Portuguese - Native
- English - Professional Working Proficiency
- Italian - Limited Working Proficiency (in progress)