# Wagner Rosa Senior Product Designer | UX Lead | Design Systems Porto Alegre, Brazil (GMT-3) Email: contato@wagnerrosa.com Phone: +55 51 99656-6544 Portfolio: https://wagnerrosa.com LinkedIn: https://www.linkedin.com/in/wagnerrosa GitHub: https://github.com/wagnerrosa Open to remote roles across Brazil, Europe and US time zones (GMT-3). Available as full-time employee, contractor or EOR. --- ## Professional Summary Senior Product Designer with 10+ years of experience turning complex products, business logic and AI-powered workflows into clear interfaces and shipped experiences. Currently leads a team of 5 UX Designers at Nelogica and presents directly to the CEO. Combines end-to-end UX and design systems with a background in art direction and motion, across Financial Services, B2B SaaS, AI, Education and Climate Tech. Stays hands-on: designed and built a native iOS app solo, and uses AI-assisted workflows to move from design to working code. --- ## Core Competencies Product Design, User Experience (UX) Design, User Interface (UI) Design, Design Systems, Design Tokens, Information Architecture, User Flows, Interaction Design, Prototyping, UX Research, Usability Testing, Accessibility (WCAG), Design-to-Code, iOS Design, Art Direction, Motion Design, Web Design, Digital Strategy, Applied Artificial Intelligence (AI), Financial Services, B2B SaaS, Team Leadership, Cross-Functional Collaboration, Stakeholder Management --- ## Technical Skills - **UX and Product:** Discovery, User Flows, Information Architecture, Prototyping, Usability Testing, Accessibility (WCAG) - **UI and Design Systems:** Figma (Auto Layout, Variables, Components), Design Systems, Design Tokens, iOS Design - **Design-to-Code (AI-assisted):** React, Next.js, TypeScript, Tailwind CSS, shadcn/ui, HTML5, CSS3, Swift, Git and GitHub — implements production components alongside engineering, using AI-assisted workflows (Claude Code, Codex, Model Context Protocol) - **Visual and Motion:** Art Direction, Motion Design, Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator) - **Content:** Sanity CMS, next-intl (internationalization) --- ## Professional Experience ### UX Lead **Nelogica** — Porto Alegre, Brazil August 2026 - Present - Lead a team of 5 UX Designers, setting UX direction for financial and trading platforms with 4M+ users in 150+ countries. - Present design concepts and rationale directly to the CEO, translating product strategy into prioritized UX decisions. - Partner with Product and Engineering on scalable UX practices, handoff standards and cross-platform consistency. ### Senior UX Designer / Product Designer **Planton** — Porto Alegre, Brazil January 2026 - August 2026 - Led end-to-end UX and UI across B2B SaaS, AI, sustainability and education products, from discovery to developer handoff. - Designed Planton Genius, a B2B SaaS platform for carbon emissions management, turning complex data, business logic and AI-powered workflows into clear interfaces. - Designed and shipped Planton Academy, a B2B corporate learning platform serving enterprise clients: three user roles on a shared dataset, a 12-state onboarding flow, quiz-gated certification and an AI tutor with human handoff. - Created the Planton UI Design System: reusable components, design tokens, documentation and WCAG guidelines shared across multiple products. - Delivered a multilingual B2B website from visual direction to production: 9 fully localized pages in 18 days across 221 commits. - Implemented production front-ends in React, Next.js and TypeScript with AI-assisted workflows, collaborating closely with engineering to reduce design-to-code friction. ### Web Art Director / Digital Art Director / Art Director **Sistema FIERGS** — Porto Alegre, Brazil July 2018 - January 2026 Progressed through Art Director (July 2018 - October 2020), Digital Art Director (October 2020 - February 2025) and Web Art Director (February 2025 - January 2026). - Led digital design for websites, portals, landing pages and digital products for SESI, SENAI, IEL, CIERGS and FIERGS, the industry federation system of Rio Grande do Sul. - Acted as the primary designer responsible for websites and landing pages across the system, leading interface structure, information hierarchy, user flows and digital consistency standards while maintaining art direction duties. - Joined a newly formed team within SESI focused on Health and Education products, leading the design of websites, landing pages and portals while improving usability and clarity across touchpoints. - Delivered a complete navigation restructuring and UX redesign for IEL-RS, published as a case study. - Designed and coded email marketing campaigns end to end, from concept to HTML and A/B testing. - Presented design concepts directly to regional and national directors, aligning creative direction with business strategy. --- ## Earlier Experience **Web Designer**, MStech, Porto Alegre, Brazil | 2017 - 2018 Responsive websites, landing pages and digital portals, applying HTML5, CSS3 and JavaScript alongside Adobe tools, in close collaboration with engineering. **Freelance Multidisciplinary Designer**, Fundação Mais, Lisbon, Portugal | 2014 - 2017 Landing pages and CMS-based websites for early-stage and social-impact initiatives in Lisbon's startup ecosystem, marking the transition to web design. **Video Editor**, Poa Produções, Porto Alegre, Brazil | 2012 - 2014 Audiovisual editing and production, on-set video capture and final delivery. **Designer Intern**, Banrisul, Porto Alegre, Brazil | 2011 - 2012 Email marketing campaigns, promotional materials and digital content for institutional campaigns; first exposure to the Adobe toolset. --- ## Selected Work ### Carburante Native iOS app for motorcycle riders — https://carburante.motorcycles - Designed and built solo in Swift: fuel logging in three steps with on-device photo reading of odometer and receipts, full-to-full consumption tracking, maintenance reminders, offline-first sync and a 25-badge achievement system. - Created the product story end to end: brand, landing page, motion demo clips and an AI-assisted visual asset pipeline. Open source on GitHub. --- ## Education **International Professional Diploma in UX Design (Certified UX Designer)** UX Design Institute, in partnership with ESPM October 2024 - June 2025 **Bachelor of Arts, Marketing and Advertising** IADE - Creative University (Institute of Arts and Design of Lisbon) — Lisbon, Portugal 2014 - 2016 **Marketing and Communication** Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) — Porto Alegre, Brazil 2011 - 2014 --- ## Certifications - Claude Code in Action - UX Design — UX Design Institute - Git and GitHub - Ruby on Rails - Film Editing --- ## Languages - Portuguese - Native - English - Professional Working Proficiency - Italian - Limited Working Proficiency (in progress) --- ## Selected Case Studies - **Planton Academy: Designing a Corporate Learning Platform, End to End** — https://wagnerrosa.com/case-studies/planton-academy.html - **From Editorial Brand to Product System: Building Planton UI** — https://wagnerrosa.com/case-studies/planton-ui-design-system.html - **IEL-RS: Navigation and UX Restructuring** — https://wagnerrosa.com/case-studies/iel-rs-ux-redesign.html